Coinbase is a secure platform that makes it easy to exchange digital cryptocurrencies like Bitcoin and Ethereum. As the largest cryptocurrency trading platform, the company earned over $1 billion in revenue in 2017. Since launching in 2012, it has scaled to offer cryptocurrency transactions and storage in over 190 countries.

Lessons from Coinbase’s Pitch Deck

The founders faced a significant hurdle when creating a pitch deck. In 2012, most investors were clueless about cryptocurrencies and the challenges faced by the small community of crypto investors. Therefore, the pitch deck had to educate investors on cryptocurrency and explain why the solution was necessary to the market.

Coinbase’s startup pitch deck explains why other solutions are ineffective (too difficult to use) while positioning the company as the ideal solution for its audience’s challenges. Furthermore, the pitch deck validated the existence of demand by showcasing rapid growth in user registrations, user engagement, and annual revenue.

Coinbase’s Fundraising History

Coinbase raised $547.3 million over nine funding rounds and participated in 12 acquisitions.