It seems like Snapchat has been around forever, but it launched just over a decade ago. In 2010, it was just a new social media platform hoping to strike a deal with a capital partner. The company had a great concept, a cult-like following, and clear feature differentiation. While all those things led to its domination as a social network, the pitch deck helped tremendously.

About Snapchat’s Startup Pitch Deck

Investor pitches aren’t the only use case for pitch decks. For example, Snapchat created an impactful sales deck to reach brands with its advertising and marketing services – and it is one that any founder can learn from when creating a pitch deck.

The Snapchat pitch deck sacrifices a title slide to get right to the value proposition. Its deck starts with a bold and confident statement, “Snapchat is the best way to reach 13 to 34-year-olds.” This statement immediately draws advertisers’ attention – especially those targeting young millennials. The risk of grabbing viewers’ attention with this approach is that after making the statement, you must prove it.

Snapchat immediately validates its opening statement on the next slide with a message that encompasses its saturation among its stated age group. The slide reads, “More than 60% of 13 to 34-year-old smartphone users are Snapchatters.” Then, it follows up with another intense metric – “2+ billion video views every day on Snapchat.”

What can you take away from Snapchat’s pitch deck? First, leave all the fluff behind. Instead, include strong statements that captivate your audience, but back those statements with accurate data and actual metrics.

The Sales Deck Impact

Snapchat’s sales deck isn’t relevant to its capital raise, but the company earns more than $2.62 billion in annual advertising revenue. The foundation of these sales came from their sales deck, which the team shared with advertising prospects early in its operation.

In case you wondered, the company has raised more than $4.9 billion in investor capital since its inception.